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The first delivery of our debut womenswear collection for AW12 has finally hit the store! We even had a little revamp of the shop to celebrate its arrival. There are some lovely everyday wardrobe staples as well as some dressier pieces, with Folk’s usual appreciation for quirky detailing and quality materials. Come and have a look at our super soft knitwear, granddad shirting, tailored tux jackets and Habotai silk dresses, to name a few highlights. There will be lots more in the weeks to come, so stay tuned…
Click here to view the new arrivals - Folk Women’s store, 53 Lambs Conduit Street, 0208 616 41 91
To find out a little bit more about Studio Nicholson – one of our favourite labels we stock in the Lambs Conduit Street women’s shop – we had a lovely chat and a cup of tea with its Creative Director Nick Wakeman.
She launched her menswear-inspired label back in 2010 and offers a perfect mix of understated, androgynous and luxurious wardrobe staples. Think crisp shirting, cotton and cashmere knitwear, silk jersey tops and perfectly cut drop crotch trousers.
How would you describe your label?
I see it as a paired down uniform for women and think the keywords to describe Studio Nicholson are grace, elegance and ease. That’s what I’m always trying to keep in mind when designing a piece. Fabrics and texture are absolutely key because there are no adornments, no fancy bits on my designs. It’s simplicity but it’s got to be absolutely perfect.
It’s got quite a masculine look, is that a big influence?
Yes, I wear tons of menswear; I absolutely love the colour palettes, the internals and the fabrics in general. I actually have a much stronger emotional response to menswear in store than I do with womenswear. I think I’m just a tomboy at heart, I don’t really do girlie.
How did you come up with the name?
Nicholson is the name of my grandmother, who was quite a stylish lady. She went grey at 18 and by the time she was 21 she had this amazing kind of white candyfloss hair. Everyone called her Nick, derived from her surname. I didn’t want to use my own name but this way it still sounds like it.
Where do you design?
I work from my kitchen at home at the moment, which is incredibly light. I’m really disciplined actually. I start from about 8.30am and have to force myself to stop. My problem is that I can’t switch off; I haven’t switched off for two years now. Before I started Studio Nicholson I had a year off in the country. That’s how I think about it: one year off, seven years at it!
What about your background?
After studying textiles at Chelsea College of Art, I went straight to Diesel in Italy and worked there for 2 years. Then I designed for M&S, freelanced for all kinds of people and set up a shop called Supra girls in Notting Hill. For eight years I also had my own womenswear label called Birdie, which sold in almost 200 stores worldwide and was very popular in Japan. But by the time I was 34 I didn’t want to wear it myself anymore, I guess I had just grown out of it. I did some more freelancing for the likes of Topshop and New Look before developing the idea for Studio Nicholson.
Tell us about the collection for Spring/Summer 2012.
The inspiration behind SS12 was the English Riviera and the summer holidays I had there as a child. I have always loved the sailing culture of the south Devon coast and kept thinking about my grandfather’s yellow and navy boat coat and all the grey, washed out shades of our English summers. It’s definitely my most personal collection so far.
How about Studio Nicholson and Folk, do you think it’s a good match?
It’s a great match! I absolutely love the store fits, the cleanness is done so well. It’s the same stuff that I really like and get excited about. You guys are doing something really different, or certainly were the pioneers of doing something really different and that’s what makes a really great brand. You’ve got to have your own identity and Folk does that so well. From the shoes, to the clothing and the store fits; it’s the whole package and I’ve got a lot of admiration for people who can do that and have the conviction to see that through right to the end.
The SS12 Studio Nicholson collection is now available at Folk (women’s store), 53 Lambs Conduit Street.
If you like us are always looking for a good piece of writing to inspire your day or just top up your fountain of knowledge, then look no further than Garmsville.
Run by man about town and serious ivy enthusiast Jason Jules( Pictured above), Garmsville celebrates street fashion and culture with a distinctive and intelligent style.
His subject matter changes from week to week but his approach to each subject matter always seems to tackle each issue in a very conscious and forward thinking manner. Creating a very inspiring and thought provoking read.
Anyway check it out for yourself @….
Folk is not really Naomi’s thing, apart from the tortoise sunglasses & our stalker hat, which she uses on hunts and for shooting. However, Naomi is as much a part of Shepherd Market as any of the shops or restaurants here.
Living in Shepherd Market, she regularly pops in to the store dressed to the floor in minx & tells us stories of the locals & the history of shepherd market. Naomi is proper old school Mayfair glamour & knows everybody, she has even been nick-named by Tareq at Britannia Food as ‘the Shaker [Sheikh-er]’, like a fabulous sheikh, only one that can dance!
The whole community vibe within Shepherd Market is shown by example with the Turkish Sofra Team, headed by Hussein Ozer, the owner.
Not a day passes without one of the waiters popping by with some Turkish tea & Turkish delight for us to enjoy in the Folk store.
Even in the cold weather, Late night alfresco dining under the heaters is a luxurious cosy treat, and the food is incredible.
The Sunday Telegraph Magazine comments on Sofras dishes, `the food varies, as ours did, between good and majestic`. As well as Time Out commenting that, ‘`the menu is one of those rare reads that makes you think `hmm, fancy that` at nearly every dish`.
At Folk we are always on the look out for up and coming creative people making quality bits and pieces. One that has recently come to our attention is Mr Dean Edmonds.
He creates beautifully simple furniture, homeware and more recently shop/cafe fits. His use of raw materials, choice of colour coupled with his stripped back design mean for a very special final product. Please check out his website for more info and examples of his work .
Every day, we stop outside this florist & wish for a bouquet. This is serious luxury! Paul Thomas supplies the local pubs & shops within Shepherds Market with beautiful flowers & even did the Royal wedding! The florist is known for a unique approach to floral design & has a reputation for bold and impressive design.
However it is the passion at Paul Thomas for the simplest of flowers that we admire at Folk. The shop supports the ‘English Rose Garden’ appeal, a perfect fit for the aesthetic of Shepherd Market.
Came across this image in our press archive. The Scotsman did an article on a fresh faced Cathal McAteer our creative director and his wardrobe of the week way back in 2001. The very same year that Folk was started.
Not much has changed apart from a bit of extra facial hair and a smile ! Going to be posting a few more gems from press archive in the coming months.
North London Soul singer ‘ Michael Kiwanuka’ and his team visited our Lambs conduit st store today to pick him up a few pieces for his ever growing collection of Folk clothing and his forthcoming tour.
Michael pictured above in one of our SS11 Undergarm pieces has already been compared to the likes of Bill Withers and Otis Reading to name a few ( No Pressure Michael). Anyway we think his music is hitting the right notes as well as his fine taste in clothes !
Please check his myspace for further info on tour dates and some of his existing tunes.
It seems like a long time ago but our good friend Julian Day came into the shop and picked some bits for Ewan McGregor and Emily Blunt to wear in the film, Salmon Fishing in the Yemen. Its been worth the wait, at your local cinema now!