Dream Team: Folk x eve
An idea dreamed up between two innovative London-based companies, the Folk x eve collection takes the tired formula of sleepwear and injects design, wit and sophistication to arrive at the most desirable bedroom attire for many a moon.
Eve understand sleep, they make incredibly comfortable mattresses and have quickly established themselves as the modern sleep brand. With their instantly recognisable yolk yellow sunrise signature, they are ideal bed fellows. We understand design, with our seasonal contemporary casualwear collections sold in the nicest stores in the UK, Japan & Europe. Unique fabrication and detailing marks us out as experts in understated style with an eye for surprise. But our fashion exists in a larger context of modern, tactile product design and hence have always drawn on diverse references, that's why this collaboration with eve is a perfect fit.
The capsule collection is about products that you could spend all day in, asleep or awake, home or away, for the bedroom and beyond. It consists of men's & women's cotton pyjamas, cut in a classic 2 piece style with pressed collar and contrasting piping; oversized white tees with multiple embroidered sun/moon icons; baggy colour panelled socks, in a warm wool mix. Plus 100% cotton king size duvet cover and pillow case set with piping detail and nut button closures.
The imagery was shot in West Dorset, tracing a dreamlike journey from comfortable woodland bed to refreshing open sea; our models variously wear, carry and wave examples of the range through the bucolic Spring sunshine landscape.
The capsule collection is available exclusively at folkclothing.com or evemattress.co.uk