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Luca + Folk – Be Better Not Bitter

Luca + Folk – Be Better Not Bitter

This summer, with our friends at Luca, we’ve leaned into the dolce far niente spirit of the Amalfi Coast to bring you a Folk x Luca lemon grove adventure and exclusive t-shirts, wrapped up in typically positive vibes -‘Be Better, Not Bitter’. 

A Michelin Star restaurant in the heart of Clerkenwell, Luca knows good tastes and how to craft them. Owners Johnny and Daniel are pros at making good things happen around them with whatever’s at their disposal. Which is how we ended up with a great bunch of people near Sorrento shooting amongst the ripening lemons against the backdrop of the Med. The campaign features Mattia and Isabella, two valued members of Luca's front-of-house team, wearing pieces from our SS24 Collection as well as our exclusive collaboration tee. 


This July, we hope you’ll join us in finding positive spins to the things you can control and letting the bitterness go from the things you can’t. Come August, Luca will be ready to share their Ferragosto menu so you can taste your way through the London summer evenings by the shade of their garden terrace. In these sunnier months that bookend the hardworking year, there really is an undeniable sweetness in doing oh so little.

A salute vostra, good folk. 


Find out more about Luca here 

and shop the TShirts here