Spring Collection | Simple Futures
With optimism and positivity of warmer, longer days ahead we are pleased to introduce our new Spring ’23 Collection ‘Simple Futures’.
Initially drawing inspiration from Sculptor and Landscape Architect Isamu Noguchi, we create a collection that blends form and function, facilitating memorable moments and inspiring a life affirming free spirit.
Our colours reflect the elemental goodness that nature brings, featuring seasonal pigmented tones of Gold, Ochre & Green - highlights of bold, primary tones to create a bright and uplifting collection. This season contains more organics cottons, recycled nylons and vegetable dye techniques than any previous; we’re getting there.
We have developed new fabrications and silhouettes which combine style and comfort. Lightweight crinkly cottons give texture and interest to our staple Assembly collection. Whilst new developments make room for our Prism story, inspired by the prismatic table. Note the angular seaming details, with prism raised patch pockets in a rich creased cotton canvas for a worn-in look.
We shot our campaign in Athens, on the streets of Exarcheia and Kyspeli plus the coast of Marathonas. This incredible city has feelings of possibility, positivity; its a midway space between the past and present, between anarchy and gentrification, beauty and grit, nature and concrete.
We hope you enjoy our new Spring collection as much as we enjoyed designing and shooting it. Its one of our favourites - approachable, inclusive, progressive, unmistakably Folk.
Photography & Direction – Jethro Marshall / Music by Iain Mahanty