Folk is quietly stylish clothing enriched by subtle details: style without drama. Our collections are approachable, the name Folk implies something democratic, for everyone.
At Folk, we are fastidious about details. Working with simple patterns our focus is on the quality, textures and characteristics of the fabrications and trims. We over analyze everything, from the thread colour to the pocket lining to the crushed coconutshell buttons.
Since 2002 we have navigated the path between streetwear and the architect-designer aesthetic. We helped create a scene for well made casual clothing with a modern British spin. Our collections have since become more refined. The raring colour of early collections exists more as accents now. Our point of difference is in lush, exclusive fabrics, and details you may not appreciate until after you buy.
Folk has 3 London stores, as well as multiple wholesale partners whom we have built strong relationships through the last 20 years. This combination of pure Folk environments where we can show our full collection offer, plus fashion stores/sites with like minded brands is important to our health & profile.
Founder Cathal McAteer, is a restless creative and tireless wanderer. Its Cathal's spirit that keeps Folk progressive, relevant and charismatic. Together with a tight knit London team this combination of experience, know how and contemporary relevance serves Folk well for another 20 more years of independent success.