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All Good Folk

We’re committed to a brighter future in fashion.

As we evolve we continue to take a proactive approach to responsible clothing production. Now, more than ever, its the only way to move forward.

We adopt a conscious design ethos, making clothes that are made to last, with minimum impact in mind. Buy less, buy better, by Folk.




 For Autumn Winter we delve back through the Folk archives to upcycle designs and fabrics to create a super accessible collection which is built around layering. Brushed cotton shirting, next to wool mix knitwear, through to organic cotton tees. For more information on all the fabrics and clean production methods, please see the glossary below.

We strive to do better.









Every fabric used in It’s All Good Folk garments has been sourced responsibly and with sustainability in mind



All of the cotton we use is either organic or Better Cotton Initiative cotton. The Better Cotton Initiative (BCI) is the largest cotton sustainability programme in the world. It works to improve the environmental and social impact of cotton growing by more than two million cotton farmers. We use 100% BCI cotton for It’s All Good Folk shirting.

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All of our organic cotton is certified to the Global Organic Textile Standard (GOTS), the world’s leading standard for making textiles with organic fibres. The GOTS standard ensures our organic cotton is grown without synthetic fertilisers or potentially toxic pesticides. It also uses strict standards to reduce the environmental impact of cotton processing and fabric production, as well as protecting workers’ rights. We use organic cotton for It’s All Good Folk t-shirts, trousers, knitwear and jackets.

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We use Ecovero™ viscose in our It’s All Good shirts. Made by Austrian fabric manufacturer, Lenzing, Ecovero™ is made from sustainably-sourced wood and is certified to the EU Ecolabel, which ensures high environmental standards at every stage, from raw materials to production, distribution and disposal. Ecovero™ viscose gives up to 50% lower emissions and water impact than generic viscose.

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All of the polyester we use is 100% recycled and is used in our It’s All Good Folk jackets.



We make our garments in factories with high standards that look after their workers

Sourcing more environmentally responsible fabrics is the first part of what we do to make garments with lower impact. The second part is making sure our garments are made in factories with high worker and safety standards.

It’s All Good Folk garments are made in one factory in Portugal and three factories in China. Each of them has been checked by independent auditing companies to ensure they meet specific health and safety and workplace standards, including pay, working hours, child labour, worker rights and representation.

The ethical audits conducted on our factories are based on the Ethical Trading Initiative base code.

Find out more here



Wear It Out

We are focusing on longevity of design and durability in the collection and working with our suppliers to improve the make process and choose fabrics that will last a long time.

This also applies to the design process and aesthetic, where we are looking to create garments that seem timeless and not at the whim of immediate trends.

The concept of ‘wear it out’ encourages customers to to return garments to be be repaired, recycled or donated to a charitable cause. 



“We don’t pretend to have all the answers, but we’re fully engaged and committed to doing the best we can...”

Dan Holmes
Global sustainability consultant for Folk

For more information contact