Folk begin 2020 with an affectionate take on the legacy of Black Mountain College, the American art school famed for creative freedom. An idyllic rural setting in 1950ís North Carolina, the college picked up where the Bauhaus left off with Josef and Anni Albers at the helm.
This artistic and hedonistic playground fostered free thinking and aesthetic joy, qualities very dear to the Folk way of life. Specifically the textile work of Anni Albers inspires the new collection and her exploration of fibres and the loom, tactile abstraction through modernist design, and her overall understanding of craft, texture and functionality.
We present the collection in the rural fringes of Athens, an environment of pastoral woodland empty tracks and golden light. Its a post party haze of creative companionship wrapped up in Folk’s eternally optimistic clothing.
Pick up a pink fanzine instore which collects all the images in one picture book, or watch the 16mm film on the homepage now.