Founded in 2011 by Issey Miyake alumni Keita Ikeuchi and Mihoko Mori. and wander sets out to create outdoors wear that stands up to every element within both urban and outdoors environments. The word “wander”, which means “to roam aimlessly” helps Keita and Miohoka express their brand ethos which encourages people to go outdoors more casually, opposed to hard mountain climbs aiming for high peaks. Instead of creating new seasons from scratch each time, and Wander works to improve current styles with slight tweaks to better performance and build upon silhouettes.
